Max opened its first store in 2004, and is the largest value fashion chain in the Middle East, with 200 stores across the Middle East, Africa and India. Max focuses on the mid-market segment and offers branded fashion for men, women and children, as well as shoes, household supplies and accessories. Because Max is a brand that is consistent in its excellence, it is concerned with fulfilling its promise to customers, which is based on providing “more fashion at greater value” by providing products designed from the heart of the company and manufactured according to the highest quality standards at amazing prices. It is worth noting that Max belongs to the Landmark Group of Companies, one of the largest retail companies in the Middle East and India.