Centrepoint represents Landmark Group's strategy to consolidate all its core retail stores; Baby Shop, Splash, Shoe Mart and Lifestyle, under one identity, thus highlighting the “one-stop shopping destination for the whole family”.

Perhaps the most visible feature of this cluster is the improved design and stimulating shopping experience for customers. Centrepoint offers the same great value for money in a fun destination for the whole family. It shapes customer perceptions, increases brand equity and enhances the Group's future growth in the mid-market retail segment.

Centrepoint has received numerous accolades for its marketing initiatives and recently received nine awards, including three gold awards, at the Cristal Festival in France, one of the largest advertising events in the world. The regional distributor won in the Film and Filmcraft categories for outstanding creative work on a 2016 sales campaign. It also won a Gold Ribbon Award from Images Retail ME for excellence in Most Distinguished Marketing Campaign of 2015 and Most Distinguished Social Media Campaign in year in two consecutive years - 2015 and 2016. It also won the Gold Award in the Media Marketing category at the MENA ICSC Shopping Center 2015 and Distributor Awards for its distribution strategy and innovative marketing campaign. His successful Family Time campaign won a Silver Award at the MENA Crystal Awards 2016, a Bronze Award at the MEPRA Awards 2015, the Middle East's Most Honored Social Media Campaign of the Year Retail Awards and a Gold Award at the MEPRA Awards 2016.